1. Tell a Story
Your audience is wired to react to a story. Storytelling provides your readers with a peek into your product and how it can resolve their problem, triggering their imaginations and making the all-important emotional connection.
2. Speak to the Reader
One of the best copywriting techniques you can employ is to make your copy all about your reader. Know your audience, and use a writing style that will appeal to them. Most of all, be generous with the word you.
3. Be Positive
Nobody likes a downer. Use an active and inspiring tone and style. Stay close the reader’s desires and explain the positive benefits of using your product or service.
4. Harness the Power of Repetition
Repetition is a time-tested method of committing information to memory, and repeating key points three times in copy seems to be the sweet spot. However, there is good repetition and there is bad repetition.
5. Use Facts & Stats
Adding some well-researched facts or statistics to an empowering story is basically the recipe for triumph. Along with case studies, research and statistics will help persuade your readers to purchase, or at least to justify their desire.
6. Organize Your Content
Another vital copywriting technique is to make your content readable. Readers should be able to ingest key points at a glance. Use bullet points and subheaders to highlight critical information and help your readers locate the information they want.
7. Avoid Long Paragraphs
Novelists can get away with page after page of long, drawn out paragraphs, but you’re not writing a book. Internet readers are scanners. Limit your paragraphs to 3-4 well-structured, succinct sentences.
8. Skip the Showy Writing
Don't make your readers reach for a dictionary. Even if they still actually own a dictionary, they'll be put off by unnecessarily wordy writing. Put away your thesaurus and choose words that the average 8th grade student will understand.
9. Lean on Copywriting Formulas
From AIDA to to Star-Chain-Hook, copywriting formulas exist to give copywriters a framework on which to build their alluring story. Whether you collect a small arsenal or rely on a single tried-and-true standard, copywriting formulas can help you tick off the critical building blocks of all great copy.
10. Ask “Yes” Questions
Every time you ask your reader a question to which the answer is yes, they are more apt to say yes to your next question. The more often they say yes to your questions, the more likely they are to say yes to your product or service.
11. Sell the Benefits
ever forget that your copy is about your reader, not what you're selling. While they might appreciate the features you have to offer, consumers are much more interested in how those features will benefit them.
12. Do Long Form Copy Right
Most writers prefer short, sweet copy, but long form copy can often prove beneficial. However, in order for your long form copy to be successful you must hold your reader’s attention through to the end.
13. Use Power Words
Use power words like proven, now, free, and limited to charge up the impact of your writing. Choose your power words wisely to create a sense of urgency and/or exclusivity and entice readers to continue through to your call to action.
14. Share Reviews & Testimonials
Community proof or social reaction to your product or service can serve to establish you as trustworthy. No matter the industry, customers are more likely to purchase when they are supplied with a positive response from their peers.
15. Offer Incentives
Readers generally have short attention spans, so write copy that offers a reward for continued reading. Then, use incentives to motivate your reader to take action.
16. Appeal to Emotions
If you want your reader to take an action—whether that means clicking, downloading or buying—you’ll have to make them feel something first. People make decisions based on emotion.
17. Focus on Headlines
Whether you opt for simple and straightforward or clever and beguiling, your headline needs to lure readers and entice them to click. There are many ways to write the same headline, so try a few different angles and see which one offers the best hook.
